IKEA goes biking (Denmark)

IKEA one of the biggest box retails and synonym for urban sprawl is now starting a new concept at their Danish stores. It has invented bikes that will pull trailers so that customers can ride home with the new purchases.

At present one store in Denmark applies 5 of these special bicycles. They can lend these bicycles and trailers directly at the store and whenever a purchase is too big for a normal bike people can take one of the IKEA bicycles. Through its new campaign IKEA has now contributed an elaborated opportunity and supports the environmental pollution.

Source: www.eltis.org