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Mobility management is aimed at limiting the use of cars for commuting, business, and social or recreational purposes, by offering motorists attractive alternatives. The point is to influence circumstances and to bring about the desired motorist behaviour: using cars less and using alternatives more. OPTIMUM² has as its goal using mobility management to offer a successful and innovative approach dedicated to improving the accessibility and sustainability of traffic-congested locations in urban areas. 
Europe by night
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This we hope to achieve by attaining the following goals:
- Testing the user-oriented approach
- Achieving major improvements in mobility management in Europe
- Working out the details of 10 mutually co-ordinated trial projects
- Developing means and methods that can also be used in other regions
- Monitoring and assessing the results
- Developing a Cookbook with guidelines for the practical application of the user-oriented approach
- Developing an extensive European network of partners who will use the OPTIMUM² approach
- Determining where else the OPTIMUM² approach can be tested, besides in the UK and the Netherlands
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